About this course
Study the fundamental principles of business and marketing, learn how to conduct market audits, identify your target market and carry out competitor analysis.
You'll explore the marketing communications mix and come up with strategies for communications campaigns and product launches.
Discover how advances in technology transform the way businesses operate and work on digital strategies for reaching audiences.
You'll develop the analytical and research skills employers look for, as well as crucial soft skills such as collaboration and how to present effectively.
We'll give you lots of opportunities to develop your professional networks throughout the degree, thanks to our regular programme of expert guest speakers.
You'll have the chance to go on a study trip abroad. Previous students have been to the Netherlands, visiting the Amsterdam Stock Exchange, Port of Rotterdam, Heineken Brewery and Gassan Diamond Factory.
Accreditation
This course is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. Further details can be found via the CIM website (link opens in a new window/tab).
Graduates from this course can claim exemptions from up to four CIMA (Chartered Institute of Management Accountants) professional examinations. This allows you to begin at the Operational level of training as a CIMA Accountant. Further details can be found via the CIMA website (link opens in a new window/tab).
On this course you'll have the opportunity to graduate with Dual Award status with the Chartered Management Institute (CMI).