Stanford's Top 2% Scientists list is an emerging ranking that identifies scholars who are top cited in their respective fields. It is based on an analysis of citation impact across multiple scientific fields and subfields using data from the Scopus database. Scopus is a trusted abstract and citation database of experts who are recognised leaders in their fields.

The ranking considers scholars who have published multiple highly cited papers. It evaluates the citation impact of their work and takes into account both career-long citation impact and the impact in a single recent year.

Dr Tahir Islam is a senior academic  with research spanning different areas of Business, including Artificial Intelligence in Marketing, Sustainable Marketing and customer behaviour. His most recent paper co-authored with academics from the University of Sussex and published in the prestigious British Journal of Management, draws on large global firms’ responses to the Covid-19 pandemic and what can be learned and applied in the future to respond to crises such as natural disasters and geopolitical conflicts.

Dr Tahir Islam said: “I am thrilled to have been recognised in Stanford University's analysis of the world's top 2% scientists for the academic year 2023-2024. This achievement reflects my dedication to impactful research in Business and Marketing, and it wouldn't have been possible without the support of my amazing colleagues, collaborators, and mentors.

“As an emerging scholar, I have always been driven by a passion for creating knowledge that addresses real-world challenges and contributes to a more sustainable, equitable, and innovative future. Whether through my work in digital retailing, AI, sustainable consumption, or social media behaviours, my goal has been to generate research that makes a difference to society. This milestone encourages me to continue striving for excellence in both research and teaching, and to make an even greater contribution to our collective understanding of the world.”

Professor Yanguo Jing, Dean of the Faculty of Business, Computing and Digital Industries at Leeds Trinity University, said: “I am delighted to see that Dr Tahir Islam has been recognised for such a prestigious achievement. His research activities are advancing knowledge to help people and society as we outlined in the Research, Impact and Innovation pillar of our strategic plan. Congratulations, Dr Islam.”

Leeds Trinity University’s Business School is one of the fastest-growing business schools in the UK, with a strong focus on developing highly employable and ethically responsible graduates. Its academics have extensive expertise, which ensures high-quality teaching, impactful research and programmes that remain current and address the needs of the sector.